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Best practices, trends, and news for ecommerce leaders, marketing managers, and operators. If it's happening in commerce analytics, you'll read about it here.

March 25, 2026

Why AI Driven Business Narratives Replace Dashboards in eCommerce

Discover why AI driven business narratives replace dashboards for ecommerce brands seeking actionable insights and faster, smarter decisions.

Luma by Decile

December 9, 2025

Decile Launches Luma AI, the First AI Analyst Built for Ecommerce

Luma by Decile helps ecommerce brands move faster and think smarter - transforming complex data into clear, actionable insights.

AsWeMove Decile Case Study

September 1, 2025

How AsWeMove® Grew Revenue 178% in Just Four Months

AsWeMove® drove a 178% revenue increase in just four months by using Decile's customer insights, lifecycle segmentation, and product affinity data to power personalized campaigns at every stage of the customer journey.

June 17, 2024

Supplements Seeing Healthy Ecommerce Growth

Supplements are seeing robust ecommerce growth. Is this a result of growing subscription & loyalty programs and personalization strategies?

March 5, 2024

Predictive High Value Customer Models

Decile releases upgrade to predictive high value customers models providing marketers with deeper insights into profitable retention strategy

October 10, 2023

Supercharge Your Marketing Strategy with Custom-Built Personas

Discover how custom marketing personas optimize ecommerce strategy to boost targeting, personalization, and customer lifetime value.

August 9, 2023

Benefits of a Modern Customer Data Platform

Discover how a modern CDP increases revenue by unifying data, enabling analytics, and optimizing marketing for eCommerce brands.

May 24, 2023

5 Tips for a Killer Discount Strategy

Create an unbeatable discount strategy with these 5 simple tips for increased customer lifetime value. Site wide discounts not included.

February 10, 2023

Persona Mapping & Product Affinity – A Marketing Match Made in Heaven

Understanding how personas change is key to identifying impactful campaigns. Affinity analysis ensures understanding of customers shifting.

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