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Best practices, trends, and news for ecommerce leaders, marketing managers, and operators. If it's happening in commerce analytics, you'll read about it here.

Automating Ecommerce Actions

April 29, 2026

Overcoming Ecommerce Data Paralysis With If-This-Then-That Frameworks

Discover how to use if-this-then-that frameworks for ecommerce to turn data into growth. Automate actions and overcome analytics paralysis.

Predictive LTV

April 27, 2026

A Growth Manager’s Guide to Predictive Lifetime Value

Discover how predictive lifetime value improves ecommerce growth by enabling smarter CAC targets and driving profitable, data-driven decisions.

Calculating Product Profitability

April 19, 2026

Is Your Bestselling Product Really the Most Profitable?

Discover how to calculate true product profitability and make smarter eCommerce decisions. Learn to identify your most profitable SKUs.

measuring ROI

April 8, 2026

A Guide to Measuring Return on Investment for Ecommerce AI

Discover how to measure roi for e-commerce ai and drive profitability with actionable strategies, platform selection tips, and common pitfalls to avoid.

Reversing an LTV drop

March 31, 2026

Your LTV Dropped 10%. Now What?

Discover how to reverse a 10% LTV drop with Decile’s data-driven framework and targeted win-back campaigns. Book a demo to restore your LTV.

AI replaces dashboards

March 25, 2026

Why AI Driven Business Narratives Replace Dashboards in Ecommerce

Discover why AI driven business narratives replace dashboards for ecommerce brands seeking actionable insights and faster, smarter decisions.

Luma by Decile

December 9, 2025

Decile Launches Luma AI, the First AI Analyst Built for Ecommerce

Luma by Decile helps ecommerce brands move faster and think smarter - transforming complex data into clear, actionable insights.

Decile CDP

January 28, 2025

Demystifying Customer Data Platforms (CDPs): Unleashing the Power of Data-driven Marketing

You have loads of data about your customers, but are you leveraging it correctly? Here's how to make the most of it.

1P data

September 17, 2024

Using First Party Data to Craft a Winning Multi-Channel Strategy

You won’t always have data directly from sources like Amazon or brick and mortar retail, so your first-party data is as important as ever. Here's how to create a winning multi-channel strategy.

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