Segmentation & Activation

Insights to activation in minutes

Segment your customers by any dimension - lifecycle, demographics, persona, LTV - and push directly to your marketing platforms with one click. No CSVs. No waiting.

Decile Segment Builder
How it Works

Build your audience. Sync to destination.

No data team required. Every segment is built on enriched first-party data, not guesswork.

01

Enrich your data

Decile appends every customer record with hundreds of demographic, psychographic, and behavioral attributes from the most highly reputable third-party providers.

Demographics: age, HHI, location

Lifestyle - Home owner, fitness buff, new parent

Shopping behavior - Category affinity, discount sensitivity, channel preferences

02

Build advanced segments

Ask Luma by Decile to build your segment for you, stacking filters across lifestyle stage, LTV tier, persona, and more. Save audiences as static or active segments, so they're always up-to-date.

Data stored at the person-level, so you can segment on anything that matters

Daily automatic refreshes

Advanced segments built in moments via Luma

03

Activate anywhere

One click syncs your audience to Meta, Google, Klaviyo, TikTok, or any other marketing destination. No exports, manual uploads, or waiting on a data team.

Real-time syncs

Engage email and SMS subscribers in Klaviyo and Attentive

Create targeted audiences in Meta, TikTok and more

Put every segment to work

Keep your top customers coming back

Build segments designed to keep existing customers engaged. Then deliver the right offer at the right moment.

Identify at-risk customers before they churn

Send segments directly to your email platform for personalized retention flows

Acquire more high-value customers

Seed lookalike audiences with your highest LTV customers, enriched with hundreds of attributes.

Build lookalike audiences from top LTV customer attributes

Sync audiences directly to your marketing platforms

Reduce the time it takes for learning algorithms to find your ideal customer

Seed list segment

Re-engage lapsed customers

Identify lapsed customers with high win-back potential.

Identify segments who are most likely to return

Personalize win-back messaging based on product affinity, discount sensitivity, and more.

Winback segment

Why leading ecommerce teams choose Decile

Not only was I able to action on 25 CRM questions and push audiences to my media platforms the same day. For a small team with no dedicated analyst, this has been a game-changer.
Flag & Anthem
The insights from Decile have allowed us to more accurately target specific customer segments. We have been able to unlock so much more than we ever have before thanks to Decile.
Smith Teamaker
Decile has helped us with audience targeting & segmentation, campaign planning & much more. Very powerful tool for brands looking to take their data analytics to another level.
Nordic Naturals

See what Decile finds in your data.

30 minutes. No commitment. See how brands like yours are using Decile to grow.