Decile enriches every customer profie with hundreds of demographic, behavioral and lifestyle attributes, so you stop guessing. Income. Interests. Life stages. Brand affinties. The details that drive purchase decisions.
First-party data alone leaves you with blind spots. The gap makes your creative feeling generic, segments feeling arbitrary, and audiences feeling like shots in the dark. Decile fills the gaps, enriching every profile at the individual level.
Know who your top LTV customers are - not just what they bought.
Demographics - Age, gender, household size, education, marital status, HHI
Lifestyle & life stage - Home owner, new parent, fitness buff, pet parent
Shopping behavior - Category affinity, brand loyalty, discount sensitivity, channel preferences
Create refined audience segments based on any combination of attributes. Push them directly to top channels in one click, including:
Klaviyo
Meta
Richer seeds build better audiences.
Feed enriched seed audiences to advertising channels.
Find the right audience faster based on who your customers actually are
Reduce marketing waste
Creative informed by real customer attributes convert better than creative built on assumptions.
Build email flows based on enriched attributes
Serve different ad creative by segment
Customize landing page messaging based on audience
Attributes per profile
Unified 1st + 3rd party view
Segment & activate in one platform
Individual-level enrichment (not modeled cohorts)
Luma AI e-commerce analyst
Connect your commerce platform, marketing channels, and e-commerce tools. Decile ingests your customer records securely.
Customer profiles are matched against third-party data and enriched on an individual level. No manual work required.
Explore anyquestion you have about your customers - including top LTV segments, lifecycles. Just ask Luma.
Create audiences on any dimension. Push directly to your ad platforms and email tools with just one click to activate.
See what's working. Refine your segments, test new hypothesis, and see how your audience makeup changes over time.
Trusted by HexClad, Brooklinen, Spanx, and more — premium e-commerce teams that demand clarity from their data.
From connected to first insights in days, not months. No data team required. Decile works with the data you already have.
Decile partners with leading data providers and aggregates signals across multiple sources to build a robust, accurate enrichment graph. We prioritize accuracy and match rate — and we're transparent about both.
Match rates vary by industry and data quality, but most Decile customers see 60–85% match rates on their customer files. We show you match rate transparently in the dashboard.
Yes. Decile's enrichment methodology is built for compliance with CCPA, GDPR, and other applicable privacy frameworks. We do not sell individual data and operate within consent-compliant data ecosystems.
No. Decile is built for marketing teams. Enrichment happens automatically after you connect your data, and the analysis and segmentation tools require no SQL or engineering support.
Yes. Decile has native integrations with Meta, Google, Klaviyo, Attentive, and others. Push enriched audiences directly from Decile to your activation channels.
Individual level. We match and append attributes to specific customer records — not estimates applied to broad demographic buckets.
30 minutes. No commitment. See how brands like yours are using Decile to grow.