BESPOKE PERSONAS

Personas built from your first-party data

Decile builds bespoke personas in minutes, based on your actual customer data - not assumptions or static archetypes.

Decile persona - affluent suburban parent

46%

of companies update their personas every 1-4 years. Companies that update buyer personas even more regularly are 60% more profitable.

When was the last time your personas got a refresh?

Customer preferences and behaviors shifts constantly - yet many brands rely on stale personas built from a snapshot in time. Decile's AI-generated personas are built in minutes and update as new customers are acquired so your data is always current.

Sharper personas, built in minutes, updated in real time

Hyper-personalized marketing

Deliver the right message at the right moment. Segmented email flows, SMS campaigns, and retargeting that actually resonates.

Maximize customer lifetime value

Acquire and retain more customers who mirror your highest-value segments. Engineer acquisition and retention programs that double down on what works.

Reduce marketing waste

Reach the right audiences faster. Spend less chasing the wrong buyers and more converting the right ones.

Persona Generation

Automate persona generation using your real customer data

Traditional persona creation is slow, manual, and prone to bias. Decile changes the game with always up-to-date personas.

Connect your data sources

Decile ingests and enriches that data

Clusters of similar customers are identified

Rich personas are generated instantly

New customers are automatically assigned to a persona as they are acquired

Decile persona data flow

See what Decile finds in your data.

30 minutes. No commitment. See how brands like yours are using Decile to grow.