Decile, a customer intelligence platform that puts analyst-level insights in the hands of ecommerce brands, today announced the launch of the Decile MCP, enabling marketers to access Decile’s ecommerce analytics, customer insights, and audience segment creation tools directly within AI assistants such as Claude and ChatGPT.
Rather than switching between dashboards or exporting reports, marketers can ask natural language questions about their customers and immediately turn those insights into actionable audience segments for advertising and marketing campaigns. The Decile MCP connects enterprise AI platforms directly to a brand's enriched first-party customer data, allowing teams to leverage Decile’s ecommerce context and trusted, brand-specific insights instead of generic AI responses.
Using the Decile MCP, marketers can ask questions such as, "Which personas are most valuable to my brand?" or "Create a segment of female home owners between 30-45." Within the same conversation, users can create and save audience segments for activation on connected advertising and marketing platforms, streamlining workflows while reducing the time between analysis and execution.
"This milestone marks where the industry is headed. We believe that the next generation of business intelligence, analysis and marketing activation will not happen in standalone dashboards or vertical analytics suites; it will happen inside agentic workspaces. Modern brands want their analytics and marketing tools consolidated into the surface they’re already working in,” said Cary Lawrence, Decile CEO. “But without secure access to your data, the enterprise agentic platforms are guessing the answer to your questions at best. Decile provides enriched data, brand context and ecommerce experience to provide meaningful and actionable results."
Unlike general-purpose AI tools that rely on limited context, the Decile MCP grounds every response in a brand's own customer data which has been enriched by Decile, including purchase history, lifetime value, demographics and other ecommerce-specific insights. This foundation enables more accurate analysis, more relevant recommendations and faster audience activation for marketing teams.
Key capabilities include:
- Conversational access to ecommerce customer analytics using natural language
- Agentic audience creation and segmentation from within enterprise AI platforms
- Responses grounded in enriched first-party customer data and ecommerce-specific modeling
The Decile ecommerce analytics and activation MCP is available today through the Anthropic Connectors Directory, ChatGPT and other MCP-compatible AI clients.