The 2026 Holiday Playbook

Access tactics to maximize profitability during the critical holiday season.

H1 2026 Benchmarking Guide

This guide breaks down ecommerce benchmarks for H1 2026 in the Home Goods, Health & Beauty, Fashion & Apparel, Food & Beverage, and Supplements industries.

Food & Beverage Playbook

Whether you're scaling a DTC brand or optimizing a multi-channel presence, this is your roadmap to marketing smarter in a CPG market that never slows down.

The 2025 Ecommerce Benchmarking Guide

This guide breaks down the numbers that actually matter — AOV, LTV, ARPU, Purchase Frequency, Repurchase Rate, Retention Rate, and New vs. Returning Customer mix.

Home Goods Playbook

A practical, end-to-end guide for home goods ecommerce marketers navigating the full customer journey — from discovery to repeat purchase.

Fashion & Apparel Playbook

Built for ecommerce marketers navigating the unique demands of the apparel industry. Download the Fashion & Apparel Playbook.

Health & Beauty Playbook

Access expert tips on how to take action on your analytics to maximize profitability. Download the Health & Beauty Playbook.

October 12, 2023

Sales & Discounts are Affecting Your LTV - But it Might Not Be How You Think

By using the right discount strategy, you may just increase customer lifetime value while offering discounts to customers who need an extra push.

October 10, 2023

Supercharge Your Marketing Strategy with Custom-Built Personas

Discover how custom marketing personas optimize ecommerce strategy to boost targeting, personalization, and customer lifetime value.

August 9, 2023

Benefits of a Modern Customer Data Platform

Discover how a modern CDP increases revenue by unifying data, enabling analytics, and optimizing marketing for eCommerce brands.

May 24, 2023

5 Tips for a Killer Discount Strategy

Create an unbeatable discount strategy with these 5 simple tips for increased customer lifetime value. Site wide discounts not included.

February 10, 2023

Persona Mapping & Product Affinity – A Marketing Match Made in Heaven

Understanding how personas change is key to identifying impactful campaigns. Affinity analysis ensures understanding of customers shifting.

January 4, 2023

Best Practices to Level Up Your SMS Marketing Strategy

While text messaging tends to feel more personal than other forms of communication, it can also feel more intrusive. Here's how to fine tune your SMS strategy.

April 27, 2022

Personalization with Personas

Crafting data-backed customer profiles can help you create a curated experience, increase marketing efficiencies, and improve ROI.

December 15, 2021

Creating a Customer-Centric Ecommerce Experience

Despite challenges that many e-commerce brands have seen this year, those supported by Decile's analytics have seen an increase in revenue and lowered customer acquisition costs.

Playbooks