Access expert guides on customer retention, lifetime value, and data-driven growth strategies for ecommerce brands.
This guide breaks down ecommerce benchmarks for H1 2026 in the Home Goods, Health & Beauty, Fashion & Apparel, Food & Beverage, and Supplements industries.
Whether you're scaling a DTC brand or optimizing a multi-channel presence, this is your roadmap to marketing smarter in a CPG market that never slows down.
This guide breaks down the numbers that actually matter — AOV, LTV, ARPU, Purchase Frequency, Repurchase Rate, Retention Rate, and New vs. Returning Customer mix.