CASE STUDY
Bylt Improves LTR and New Customer Acquisition with Decile
Goals
The BYLT Basics team worked to gain a deeper understanding of their customer base to drive more effective marketing strategies.
The Approach
- Customer Insights - BYLT utilized Decile to better understand customers and improve marketing efficiency.
- BYLT Segments - Utilizing Decile’s advanced segmentation capabilities, they narrowed in on specific groups and utilized them to build targeted campaigns.
- Post-Acquisition Performance - Decile was used to analyze post-acquisition performance by UTM, which uncovered which campaigns were the most significant revenue drivers.
- Acquisition Breakouts - Purchaser behavior was examined by channel, allowing the team to identify sources delivering optimal results.
The Results
- 26% increase in ARPU (Average Revenue Per User) on Meta
- 10% increase in LTR (Lifetime Revenue) on Meta
- 12% increase in First Order Payback on TikTok
- 215% increase in new customer acquisition on TikTok
- 300% increase in share of customers acquired via TikTok
