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Blog

Best practices, trends, and news for ecommerce leaders, marketing managers, and operators. If it's happening in commerce analytics, you'll read about it here.

Supplements

June 17, 2024

Supplements Seeing Healthy Ecommerce Growth

Supplements are seeing robust ecommerce growth. Is this a result of growing subscription & loyalty programs and personalization strategies?

Ecomm Loyalty Programs

March 20, 2024

How to Build Personalized Customer Loyalty Programs for Ecommerce

Discover how to build personalized customer loyalty programs that boost retention and lifetime value. Learn actionable strategies for modern ecommerce brands.

Predictive LTV

March 5, 2024

Predictive High Value Customer Models

Decile releases upgrade to predictive high value customers models providing marketers with deeper insights into profitable retention strategy

discount strategy

October 12, 2023

Sales & Discounts are Affecting Your LTV - But it Might Not Be How You Think

By using the right discount strategy, you may just increase customer lifetime value while offering discounts to customers who need an extra push.

brand personas

October 10, 2023

Supercharge Your Marketing Strategy with Custom-Built Personas

Discover how custom marketing personas optimize ecommerce strategy to boost targeting, personalization, and customer lifetime value.

Digiday Tech Award

September 7, 2023

Decile Named Recipient of Digiday's Technology Award 2023

Decile wins Digiday's Technology Award 2023 for Best Customer Data Platform.

Modern CDP

August 9, 2023

Benefits of a Modern Customer Data Platform

Discover how a modern CDP increases revenue by unifying data, enabling analytics, and optimizing marketing for eCommerce brands.

Discount Strategy

May 24, 2023

5 Tips for a Killer Discount Strategy

Create an unbeatable discount strategy with these 5 simple tips for increased customer lifetime value. Site wide discounts not included.

Persona Mapping

February 10, 2023

Persona Mapping & Product Affinity – A Marketing Match Made in Heaven

Understanding how personas change is key to identifying impactful campaigns. Affinity analysis ensures understanding of customers shifting.

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