Best practices, trends, and news for ecommerce leaders, marketing managers, and operators. If it's happening in commerce analytics, you'll read about it here.
October 12, 2023
By using the right discount strategy, you may just increase customer lifetime value while offering discounts to customers who need an extra push.
October 10, 2023
Discover how custom marketing personas optimize ecommerce strategy to boost targeting, personalization, and customer lifetime value.
August 9, 2023
Discover how a modern CDP increases revenue by unifying data, enabling analytics, and optimizing marketing for eCommerce brands.
May 24, 2023
Create an unbeatable discount strategy with these 5 simple tips for increased customer lifetime value. Site wide discounts not included.
February 10, 2023
Understanding how personas change is key to identifying impactful campaigns. Affinity analysis ensures understanding of customers shifting.
January 4, 2023
While text messaging tends to feel more personal than other forms of communication, it can also feel more intrusive. Here's how to fine tune your SMS strategy.
April 27, 2022
Crafting data-backed customer profiles can help you create a curated experience, increase marketing efficiencies, and improve ROI.
December 15, 2021
Despite challenges that many e-commerce brands have seen this year, those supported by Decile's analytics have seen an increase in revenue and lowered customer acquisition costs.
