Medical Informatics

Strategy is about optimizing your company's share of the marketplace. Adapting rapidly to changes in the market is one option. But, if you run a large company, "turning the ship" takes time. The further forward you can look, the better course you can set.

Typical analytics show how the company has done, a retrospective approach. But strategy, by definition is answering prospective questions. Predictive analytics helps answer prospective questions like:

• What is the cost of five percent more market share?
• What attrition will we see if we cannibalize product X?
• Who are the most likely purchasers of this product and how many of them are my customers today?
• If we increase promotions by 15 percent, how many sales will we get?
• What is the revenue lift from a dollar spent on retention vs. acquisition efforts?

From elasticity, to market simulations, to advanced modeling of customers and prospects, Decile helps define strategy.